UPchieve’s Media Kit
Looking to write about education, equity, or the benefits of online tutoring? You’re in the right place! UPchieve has the research, student stories, and statistics you need to support your story.
History of UPchieve
Founded by Aly Murray in 2016, UPchieve’s mission is to provide all underserved middle and high school students in the U.S. with free, on-demand tutoring and college counseling.
Raised by a single mom who immigrated to the U.S. from Cuba, Aly knows the obstacles facing low-income middle and high school students. Watch Aly’s Time100 talk to learn more about her experience as a low-income student, and how this inspired her to build UPchieve and democratize access to academic support.
What is UPchieve?
UPchieve makes free online tutoring available to middle and high school students 24/7. Students can request help in over 20 subjects and get paired with a live volunteer tutor in under 5 minutes. Subjects include math ranging from Algebra 1 to AP calculus, science courses including physics and chemistry, history, essay help, college counseling, and more.
UPchieve also recruits, trains, and certifies volunteers to be effective academic coaches.
Key Facts and Statistics
About Education inequity
More than half of low-income students who are also high-achieving don’t apply to institutions of higher education that are a strong academic match.
Only 9% of students whose families fall into the bottom income bracket get a bachelor’s degree by 24, vs. 77% of those in the top income bracket.
Tutoring fees start at over $20/hour and easily reach over $100/hour for specific topics like SAT prep. College admissions consulting has an average cost of $5,000.
Approximately a quarter of the wealthiest students attend a top college. Less than half of students in the bottom fifth income percentile attend any college, and less than one-half of 1 percent of those students attend a top college.
About UPchieve
A randomized controlled trial study conducted by Mathematica found that students improved their scores on Star Math—a national math assessment—by approximately 9 percentile rank points after an average of 9 sessions.
97% of students agree that UPchieve helped improve their course grades.
93% of students agree that UPchieve helped them accomplish their academic goals.
90% of students agree that UPchieve helped them perform better on their homework.
UPchieve has provided over 95,000 hours of online tutoring to low-income middle and high school students.
Branding and Logos
You can access a folder of official UPchieve logos below. When referring to UPchieve, please note the proper capitalization and spelling.
Please do not modify UPchieve’s logo in any way. If you are unsure how best to use our logo, feel free to contact us at press@upchieve.org.
